Resources Library by ANA

Revue Française du Marketing (Mars 2005)

Le marketing est une discipline qui a beaucoup évolué ces 10 dernières années. LaRevue Française du Marketing s'est donné pour rôle d'accompagner ceschangements.Ce numéro de début d'année ouvre une réflexion sur 2...

Catalogue: ADETEM: Revue Française du Marketing

Author: ADETEM

Company: ADETEM

March 1, 2005

Something tells me it's all happening at the zoo

The current competitiveness of the marketplace requires that qualitative research seek and deliver insights into a range of subject matter, including the nature and differences between brands.In pursuit of this, the sector has at its disposal a...

Catalogue: ESOMAR Conference 2005: Innovate!

Author: Neil McPhee

February 27, 2005

N=No

This paper observes that the need for qualitative-based understandings of brand relationships is growing around the world as emerging markets grow, develop and fragment.At the same time it raises questions of how the global culture of qualitative...

Catalogue: ESOMAR Conference 2005: Innovate!

Author: James Parsons

Company: Flamingo

February 27, 2005

Research World (December 2004)

More discussion and debate about intercultural issues is needed. Instead of talking about globalisation, generally from the supplier’s viewpoint, it is more meaningful to focus on the challenge of managing diversity, and on the impact and...

Catalogue: Research World 2004

Author: ESOMAR B.V.

December 1, 2004

Using customer-based ideation to drive new product development

This paper demonstrates how companies charged with new product development can use an effective, low-cost, qualitative market research methodology to drive the development of new, market-driven products.Most companies face the challenge of developing...

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2004

Authors: Mark Silverberg, Jim Thomas

November 28, 2004

Focus group research: A misunderstood history

The presentation traces the origination and development of focus groups from the methods beginning in 1941 at the hands of Robert Merton of Columbia University, New York.Attention is given to the intellectual ethos from within which focus groups...

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2003

Author: David E. Morrison

November 5, 2003

Silence behind the mirror

These two presenters are probably among those very few who can allow themselves to converse openly about the efficacy of using research and, in particular, qualitative research by clients. The reason is the 12-year-old unbroken partnership of the two...

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2003

Authors: Marta Hoffmann, Gábor Lajtos

Companies: Unilever, KANTAR TNS Malaysia

November 5, 2003

Can you be half-pregnant?

The concept that there are two types of data (qual and quant) does not necessarily mean that there are only two approaches to research (qual and quant): a blended approach called 'quanti-qual' can also be employed to help a researcher more fully...

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2003

Author: Michael Mayernik

November 5, 2003

Research for innovation

Philips Design is a global community of professionals, focused on delivering competitive value to its clients through design, and striving for innovation in both design services and in the solutions offered.This paper based on the 2003 research...

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2003

Author: Monica Bueno

Company: Philips International

November 5, 2003